At jkingfishing, the passion for the pull on the line is a family affair. James King provides the lifetime of deep fishing expertise, designing every specialized rig based on years spent mastering the tides and diverse species. While James is the creative force, his partner and two children are the engine room behind the scenes, working tirelessly as a team to manage the website, handcraft the tackle, and ensure every order gets out to fellow anglers. We believe that fishing is best when shared, which is why our family-run operation is dedicated to providing you with the exact tools you need for success on the water. Every rig we sell is a product of our home, tested and prepared with care so that you can spend less time worrying about your gear and more time hooking into the big ones. We are proud to work together to help you and your family create your own unforgettable memories out on the open saltwater.